Industry
Education
Client
Love Frankie
Promoting Safer Social Media Use Through Soft Approaches
How might we educate young people about safe social media use through a youth-centric approach?
As part of Meta Global’s initiative, Meta Indonesia launched a campaign to introduce the Meta Teen Account, a feature that helps parents guide and support their teenagers’ use of Meta platforms. Instead of hard-selling, the campaign focused on empowerment by developing a 100-page Smart Digital Parenting curriculum a practical guide that helps parents navigate the digital world alongside their children with confidence and empathy.
